Our friends and business partner in Miami asked us to rebrand their company. It was a great opportunity to review the reason behind their existence as a business, and redefine the strategy towards the future.

As part of the brand strategy we worked hard redefining the niche, business category, and naming for the company. Once the creative approach was agreed we developed the tone of communication and visual identity. We are talking about a couple of guys working for the broadcast industry, therefore their branding

needed to be very rich in visual terms; and the new brand name provided a solid foundation on which we built the graphic concept.

With elements evocative of an ophthalmologist practice and loads of optical illusions used as patterns, VIEWSUALES’ brand is one not to be seen, but to be observed.